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In the year 1930, a legacy was born when Shri. Maruti Rao Dhondiba Gursale ventured into the world of sarafi, laying the foundation for what would become a thriving family business. Grounded in the principles of purity, transparency, and trust, the Gursale Saraf family has weathered the winds of change over three generations.In 2030, as the family approaches the milestone of a hundred years, they are embracing the future with a bold step into the online world of silver and diamond jewelry, embodied by their new venture, “Brea.”
The journey from the humble beginnings of a sarafi business to the inception of Brea reflects not just a chronological progression but a commitment to adaptability and innovation. Mr. Ramakant Maruti Rao Gursale, the torchbearer of the second generation, recognized the need for evolution in the business landscape. Embracing change, he introduced innovation to tradition, setting the stage for a seamless transition to the next generation.
In a world that is constantly evolving, the Gursale family has demonstrated resilience and forward-thinking. Brea is not merely an online platform for silver and lightweight diamond jewelry; it is a manifestation of the family’s dedication to staying relevant and meeting the needs of the contemporary consumer.
Brea’s aims not only to provide customers with a diverse range of exquisite jewelry but also to champion a mission. With a team of four partners, including a woman, the brand is committed to empowering talented and creative women in the jewelry industry. In a nod to the strides women have made in various fields, Brea is breaking barriers and ensuring that women have a prominent role in shaping the future of the business.
The decision to not only operate online but also open offline stores is a testament to the family’s belief in the importance of personal connections. However, what makes this endeavor truly remarkable is the commitment to prioritize women in these ventures. In an era where women are making significant contributions across diverse sectors, the Gursale family is taking a stand to propel them forward in the jewelry industry.
Brea is not just a brand; it’s a platform that seeks to provide women with opportunities, whether through business ownership, creative expression, or establishing their identity in the world of jewelry. By prioritizing women in the offline stores, the Gursale family is actively participating in the movement to ensure that women have equal opportunities to flourish in every aspect of life.
As the Gursale Saraf family looks towards the next decade and beyond, Brea is poised to leave an indelible mark on the legacy of the family business. Grounded in tradition yet forward-focused, the family continues to uphold the values of purity, transparency, and trust.
